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Hi there. Meet your hair’s new BFF – Herbal Essences Hello Hydration. It’s like a moisturizing spa treatment for your hair. Our hydrating moisture rich shampoo will leave your hair feeling pampered. And while you shower, it’s oh-so-yummy coconut scent will transport you straight to the tropics. The creamy formula will have you saying “bye bye, dry” and hello to hydration. Herbal Essences Hello Hydration Shampoo & Body Wash is paraben free, mineral oil free, dermatologist tested and certified cruelty free by PETA. Pairs nicely with Herbal Essences Hello Hydration Conditioner. And it comes to you in a 100% recyclable bottle*. *excluding cap MOISTURIZING SHAMPOO: Gives your hair a deep clean with rich hydration DEEP MOISTURE FOR HAIR: Deep moisture system leaves hair smooth and soft while being color safe & pH balanced DERMATOLOGIST TESTED: This shampoo & body wash was tested by experts to be safe on skin so you can enjoy the same great scent on your hair and body wash! MINDFULLY CREATED: Paraben free, mineral oil free, dermatologist tested and certified cruelty free by PETA REVEL IN LUSH AROMAS: Scented with creamy notes of coconut essences

Herbal Essences Hello Hydration Shampoo - 346.0 ML

Our repairing remedy for dry, damaged hair with the new formula is blended with a new complex of Acacia, Manuka, and Lavender Honeys. Our system, including the Garnier shampoo, conditioner, mask and serum, repairs 3 main signs of damage in 1 use: hair breakage, dryness, and the appearance of split ends.​Results appear in just 1 use with this Whole Blends Shampoo: Stronger, healthier hair with up to -94 percent split ends*, -38 percent breakage**, and +83 percent moisture**. *with the system of shampoo for dry hair, conditioner & serum **with the system of honey shampoo & conditioner vs. a non-conditioning shampoo.​ All Garnier products are approved by Cruelty-Free International under the Leaping Bunny program. Blended without Parabens, Phthalates, Mineral Oils, and DMDM Hydantoin​. 100% recycled plastic bottle excluding pump and cap​. Whole Blends supports the Bee Conservancy, an NGO that protects over 10 million bees. RECONSTRUCTING SHAMPOO FOR DRY DAMAGED HAIR: Reconstructing shampoo that acts like a restoring treatment to repair 3 signs of damage: cracks, split ends, breakage. 3 SIGNS OF DAMAGE REPAIRED: 50% less hair cracks, 10X less breakage, 2X less split ends. Instrumental test on shampoo + hair mask. POWERED BY 3 POTENT HONEYS: Acacia, lavender & the most precious: manuka. Together, they produce our new AML complex. Known for their repairing, strengthening, and nourishing properties. NATURAL INGREDIENTS: The shampoo is blended with sustainably sourced acacia honey and is free from parabens, phthalates, mineral oil, drying alcohols, dyes, and DMDM hydantoin. ETHICAL CONSIDERATIONS: All Garnier products, including this shampoo, are approved by Cruelty Free International under the Leaping Bunny program.

Garnier Whole Blends Honey Treasures Shampoo - 370.0 ML

It’s hard to enjoy your hair when you’re looking in the mirror at dry, dehydrated locks. Luckily for you, you’ve got Aussie Miracle Moist Shampoo in your corner as part of your wash day routine! Aussie Miracle Moist Shampoo is ready and waiting for you—no matter what your hair type, from straight to coily. It delivers a gentle, cleansing formula that has been made with avocado oil and provides enhanced moisturization. Not only that, it also gives those luscious locks the supple softness that will have your hair feeling as good as it looks. So get ready for a hair transformation as this shampoo leaves your hair clean, radiant, and fully hydrated. Simply apply a generous amount of Aussie Miracle Moist Shampoo and use your fingers to work in from root to tip as it gently cleanses your hair with its foamy lather. Then close your eyes and bask in the fragrant scents of citrus, florals, and musk. You will feel then see the difference in your strengthened, healthier-looking hair after just a single wash. Finally, a shampoo that nourishes your hair with all the moisture it deserves. AUSSome hair days, here you come! Aussie is a PETA certified cruelty-free brand. PERFECT FOR all hair types MADE WITH avocado oil MOISTURIZE, CLEAN, AND STRENGTHEN hair in just one wash PARABEN-FREE FRAGRANCE of citrus, florals, and musk PETA certified cruelty-free

Aussie Miracle Moist Shampoo - 778.0 ML

CLEAN & NATURAL SYSTEM: TRESemmé Clean & Natural Shampoo hydrates and nourishes hair without leaving any residue or build-up, delivering soft, shiny & radiant tresses PRO STYLE TECHNOLOGY: Formulated with amino acids & ceramide, this salon-level technology makes hair stronger and more manageable, when used as a system versus a non-conditioning shampoo PRO NUTRIENTS: This clean and natural shampoo for dry hair, with Pro Nutrients, delivers gentle hydration, leaving hair soft, radiant, and healthy-looking TRUSTED INGREDIENTS: This TRESemmé shampoo is PETA-approved and is free from Parabens, Mineral Oil, and DMDM Hydantoin. HAIR CARE TIPS FROM OUR STYLISTS: Follow with TRESemmé Clean & Natural Conditioner to keep your hair healthier-looking and happy NEW LOOK, SAME SALON PROFESSIONAL QUALITY: For a limited time, you may receive our trusted salon-level professional quality hair care products in our previous design or our new design

Tresemme Clean & Natural Shampoo visibly hydrates hair + Pro Nutrients - 828.0 ML

Looking for a shampoo that leaves your hair smooth, moisturized and flake free*? Look no further than Head and Shoulders Smooth and Silky Shampoo. Head and Shoulders Smooth and Silky Shampoo nourishes hair with intense moisture and leaves hair sleek, shining and free of frizz for 24 hours. Plus, Head and Shoulders is the number one anti-dandruff shampoo recommended by dermatologists, so you know your hair will be flake free. Ignite your senses and feel it working with every wash with the rich lather and floral scent of Head and Shoulders Smooth and Silky. Head and Shoulders’ unique formula works 7 surface layers deep in your scalp to help stop dandruff at its source and maintain healthy hair. Head and Shoulders Smooth and Silky works to prevent dryness, flakes and itch, associated with dandruff. With a pH-balanced formula brought to you by Canada’s #1 anti dandruff brand** you can count on Head and Shoulders to combat seborrheic dermatitis and other irritable and itchy scalp conditions associated with dandruff.Our unique formula, with zinc pyrithione, delivers multiple benefits:Fights drynessCalms itching+Relieves irritation+Reduces redness+Controls oiliness^Removes flakes+^* visible flakes; with regular use** by volume sales+ associated with dandruff^ washes away oil and flakes‡ shampoo and conditioner system vs. non-conditioning shampoo CLINICALLY PROVEN: Clinically proven dandruff control TRUSTED: Canada’s #1 anti dandruff brand**by volume sales FRIZZ-FREE: Head and Shoulders Smooth and Silky Shampoo leaves your hair shiny and free of frizz for 24 hours GREAT SCENT: Smooth and Silky Shampoo has the vibrant scent of fresh fruit and elegant florals COLOR-SAFE: Smooth and Silky is color-safe‡‡ shampoo and conditioner system vs. non-conditioning shampoo PARABEN-FREE: Head and Shoulders Smooth and Silky Shampoo is paraben-free

Head & Shoulders Smooth & Silky Shampoo - 370.0 ML

Feel fearless. Feel reborn. Feel free to live beautifully, every day, no matter how you style your hair. Now every time you color, bleach, straighten or blow-dry your hair, Dove Lavender & Volume Advanced Damage Therapy hair shampoo revives hair with all-day body and volume. —hair is reborn 10x stronger.* Hair is at a better state than before it was even damaged. *when using SH/CD or SH/Mask vs. non-conditioning shampoo.With Lavender & Volume, this shampoo for fine and flat hair works at a molecular level to deeply nourish and strengthen the hair’s structure. So, there’s no need to stress, Dove hair care products wants you to feel good about your new look and new you. That’s why they have created the Liquid Bio-Protein care technology, which is designed to refill weak protein. This hair repair breakthrough is backed by 10 years of research, to help reverse 98% of visible hair damage.* Formulated with lavender and grapeseed oil, our moisturizing Dove shampoo and conditioner system revives hair with all-day body and volume. Specially designed for fine & flat hair. Just apply onto wet hair, lather and rinse before using the Dove Lavender & Volume hair conditioner. As always, Dove hair products are vegan and PETA approved, meaning it’s not tested on animals globally. Discover hair freedom and free yourself from the worry of hair damage—embracing a new dawn of hair possibilities now. HAIR REBORN: Dove Lavender & Volume hair shampoo renews with every wash—hair is reborn 10X stronger. **effect on external breakage when using system. SHAMPOO FOR FINE AND FLAT HAIR: This Dove shampoo with Lavender revives hair with all-day body and volume. *when used as a system. BIO-PROTEIN TECHNOLOGY: These hair care products are formulated with Bio-Protein Care and Lavender to replenish damaged protein, strengthening each hair fiber from root to tip with every wash. HOW TO USE: Apply hair shampoo to wet hair, lather and rinse before using conditioner. BACKED BY SCIENCE: These hair products use Dove’s patented technology that’s backed by 10 years of research. Protecting, repairing, and restoring hair to reduce signs of damage. CARE YOU CAN COUNT ON: Globally, Dove does not test on animals. These hair care products are PETA approved and vegan.

Dove Lavender Shampoo (Volume & Lift) - 355.0 ML

+ Citrus extract. . Fresh feel. . Fructis formulas with Active Fruit Protein™ are designed for healthier, stronger hair.. . Our 97% biodegradable and silicone-free formula with citrus extract provides light

Garnier Fructis Fortifying Shampoo Normal To Oily Hair - 370.0 ML

+ Avocado, olive & almond oils. . 3x more moisture. . Fructis formulas with Active Fruit Protein™ are designed for healthier, stronger hair.. . Our triple-action restoring formula, infused with 3 oils: avoc

Garnier Fructis Triple Nutrition Dry to very Dry Hair Fortifying Shampoo - 370.0 ML

Ignite your senses and feel it working with every wash. Head and Shoulders’ unique formula works 7 surface layers deep to help fight dandruff at its source and maintain healthy hair. Head and Shoulders Classic Clean Shampoo provides proven protection from flakes, itch,+ oil^ and dryness with regular use to ensure that your scalp is at its best and your locks are flake-free.* Featuring a light, clean scent and pH-balanced formula, this anti-dandruff shampoo cleans, protects and moisturizes hair for a fresh feeling and vibrant look.Our unique formula, with zinc pyrithione, delivers 7 healthy scalp and hair benefits: 1. Calms itching+ 2. Relieves irritation+ 3. Reduces redness+ 4. Removes flakes+^ 5. Fights dryness 6. Controls oiliness^ 7. Beautiful hair * visible flakes; with regular use** based on volume of sales † for personal use+ associated with dandruff^ washes away oil and flakes ++ use as directed CLINICALLY PROVEN: Clinically proven dandruff protection* *visible flakes; with regular use TRUSTED BRAND: Canada’s #1 dandruff shampoo brand** and is Canada’s #1 choice of dermatologists† ** based on volume of sales † for personal use LIGHT, FRESH SCENT: Features a light, fresh Classic Clean scent 72-HOUR PROTECTION: Powerful, long-lasting dandruff protection++ ++ use as directed PARABEN-FREE: Head and Shoulders Classic Clean Daily Shampoo is paraben-free SOME IMAGES FEATURING US PRODUCT

Head & Shoulders Classic Clean Shampoo - 370.0 ML

Your dandruff shampoo doesn't just help protect your scalp - It smells incredible, too. With Head & Shoulders Old Spice Pure Sport's Men's Anti-Dandruff Shampoo, your shower experience just got more enjoyable. Our formula, brought to you by Canada's #1 Dandruff Shampoo brand, works 7 surface layers deep in your scalp to help stop dandruff at its source and matinain healthy hair, yet it is gentle enough on hair for everyday use. Plus, it leaves your hair smelling great with the rich scent of Old Spice Pure Sport for a winning combo of heavenly scented, dandruff-fighting confidence. Our unique formula, with zinc pyrithione, delivers multiple benefits: Fights dryness Calms itching+ Relieves irritation+ Reduces redness+ Controls oiliness^ Removes flakes+^ * visible flakes; with regular use ** based on volume of sales + associated with dandruff ^ washes away oil and flakes CLINICALLY PROVEN: Clinically proven dandruff control*associated with dandruff TRUSTED: Head and Shoulders is Canada’s #1 dandruff shampoo brand** ** based on volume of sales GREAT SCENT: Fresh Pure Sport scent 72-HOUR PROTECTION: Powerful, long-lasting dandruff protection, use as directed** visible flakes; with regular use PARABEN-FREE: Head and Shoulders OS Pure Sport Shampoo is paraben-free

Head & Shoulders Pure Sport Shampoo - 370.0 ML

Colour-processing can result in a fragile hair fibre at risk of colour fade. Care for your colour with the Color Radiance Colour Protecting Shampoo. Enriched with UV Filter and Antioxidants, the powerful best-in class formula of the Color Radiance Shampoo locks in your colour for up to 8 weeks. Colour is locked-in and deeply sealed in the cuticles, reducing hair porosity and maintaining vibrancy of hair color.

L'Oreal Paris Colour Protect Shampoo Color Radiance - 375.0 ML

Care for your dehydrated hair with the Hyaluron Plump Hydrating Shampoo. Enriched with Hyaluronic Acid, the powerful best-in class formula of the Hyaluron Plump Shampoo provides 2x more hydration for 72H of free-flowing moisture boost. Hair is healthier, deeply hydrated and bouncier. Dehydrated Hair Care: Our Hyaluron Plump shampoo is specifically designed to fill hair with 72h of moisture for shinier hair that is up to 2x more hydrated and revitalized. Powerful Replumping Formula: Enriched with Hyaluronic Acid, a popular skincare ingredient that retains up to 1000 times it's weight in water to deeply moisturize and replump your hair, for shiny hair. Intense Hydration, No Weighdown: Allows for 72h of free flowing moisture with no weighdown, allowing the hair to be full of bounce, shine and easier to manage. For All Types of Dehydrated Hair: Powerful yet lightweight formula that works on all types of dry hair, from curly to straight, as well as colour-treated or non coloured. Committed to the planet: Our new eco designed bottles are 100% recycable and formulated with recycled plastic, using -27% plastic than our previous packaging.

L'Oreal Paris Hyaluron Plump Hydrating Shampoo - 375.0 ML

Native Citrus & Herbal Musk Sulfate-Free Shampoo uses clean, thoughtful ingredients that are good, clean, fun. This citrus shampoo provides a refreshing daily clean without stripping hair of moisture. Like all Native hair care products, it’s free of sulfates, parabens, silicone, and dye, and it’s cruelty-free. Just massage in, sing, and rinse. Life’s complicated enough, your hair care doesn’t have to be.

Native Daily Clean Citrus & Herbal Musk Shampoo - 487.0 ML

We’re bottling simple and effective ingredients for your beautiful locks. Coconut & Vanilla Sulfate-Free Shampoo uses just 10 thoughtful ingredients that let you say bye to dry. This coconut shampoo gently cleanses and replenishes moisture, leaving soft healthy shine. Like all hair care products, it’s free of sulfates, parabens, silicone, and dye, and it’s vegan and cruelty-free. Lather, sing, rinse, and repeat for happy, hydrated hair. Life’s complicated enough, your hair care doesn’t have to be.

Native Moisturizing Shampoo, Coconut and Vanilla - 488.0 ML

Nizoral Shampoo kills the fungus at the root of the problem! Scientists confirm that dandruff, seborrhea and associated dry scalp can be caused by microscopic fungus that occurs naturally on everyone's skin, called Pityrosporum ovale. Given the right conditions (stress, changes in diet or climate), the fungus can grow more quickly resulting in dandruff. NIZORAL helps eliminate and control Pityrosporum ovale while quickly relieving the itching and flaking of dandruff. CLINICALLY PROVEN: Dandruff stays off your head & shoulders with this dandruff treatment shampoo that helps relieve itchy & flaky scalps. When using your regular shampoo and conditioner use twice a week between washes. Works on all hair types & gray hair KETOCONAZOLE: This dandruff relief shampoo is made with ketoconazole 2%, an effective ingredient that binds to your hair's natural protein to kill dandruff. Your scalp remains flake-free with the shampoo's thick lather & leaves hair manageable & shiny ITCHY SCALP: Dandruff is caused when scalp-cells regenerate at an accelerated rate faster than scalps can handle. With hormones, diet, stress & genes, dandruff can be fought with the clinically proven anti-dandruff shampoo Nizoral, with ketoconazole 2% DANDRUFF TREATMENT: Clinically proven Nizoral helps maintain a healthy scalp with the anti-dandruff shampoo that kills dandruff & controls itchiness & flaking. A soft shampoo with ketoconazole, use it twice a week between shampoos for a flake-free scalp SELF-CARE SOLUTIONS: At Kramer Laboratories we focus on consumer needs to help provide innovative solutions to everyday healthcare problems. Fight dandruff and flakiness with Nizoral anti dandruff shampoo

Nizoral Shampoo - 120.0 ML

FIGHTS DAMAGE WITH EVERY WASH. Give your hair the strength to break free from premature breakage. Our Repair & Protect Shampoo nourishes your hair from root to tip to help minimize breakage and repair signs of damage. Reach the length of your dreams with powerful Pro-V nutrients that help repair hair as you cleanse to gently remove buildup without harsh stripping. Our new and improved formula offers two times the breakage protection* for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Our powerful Repair & Protect formula works to prevent damage where it starts – from the inside out for hair that's nourished and smells like an indulgent blend of creamy berries. Perfect for dry or chemically-treated hair and safe to use on all hair types. Gentle enough for use on permed or color-treated hair. Free of parabens and colorants for no harsh stripping. HOW TO USE: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. For best results, continue with the Repair & Protect 2X Breakage Conditioner. 2X THE BREAKAGE PROTECTION: Shampoo & conditioning system repairs hair for 2x less breakage**vs. non-conditioning shampoo 2X THE PRO-VITAMINS: Now with twice the amount of pro-vitamin B5 to help hydrate and strengthen hair STRENGTHENS & BUILDS NEW HAIR BONDS: Stronger bonds mean stronger hair that's less prone to breakage 0% PARABENS & COLORANTS: Nutrient rich, Color safe system, Gentle nourishment, no harsh stripping

Pantene PRO-V Repair & Protect Shampoo - 355.0 ML

REPLENISHES MOISTURE & FIGHTS FRIZZ Don't get frazzled by frizzy hair. Protect it from humidity and fly-aways for days. Our powerful formula gently cleanses to help replenish moisture in dry, parched hair that's prone to frizz. Cleanses hair to remove buildup, improve smoothness and shine, and tame unwanted frizz.Our new and improved formula offers 72-hour smoothness and two times the breakage protection for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Contains a blend of Argan and avocado oils for beautifully sleek, hydrated hair that's touchably soft and smells like an indulgent blend of creamy berries.Crafted to cleanse all hair types and is gentle enough for use on permed or color-treated hair. Free of parabens and colorants for no harsh stripping.HOW TO USE: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. For best results, continue with the Smooth & Sleek 72 HR Smoothness Conditioner. 72-HR SMOOTHNESS: Shampoo & conditioning system fights frizz for 72 hours**vs. non-conditioning shampoo NOURISHES AND PROTECTS: With pro-vitamin B5 and antioxidants STRENGTHENS & BUILDS NEW HAIR BONDS: Stronger bonds mean stronger hair that's less prone to breakage 0% PARABENS & COLORANTS: Nutrient rich, Color safe system, Gentle nourishment, no harsh stripping

Pantene PRO-V Smooth & Sleek Shampoo - 355.0 ML

Head & Shoulders Classic Clean Shampoo - 835.0 ML

Moisturized. Replenished. Restored. Infused with coconut oil, TRESemmé Botanique Nourish & Replenish Shampoo hydrates strands leaving hair feeling hydrated and smooth. Botanique Nourish & Replenish Shampoo is free from parabens, mineral oil, and DMDM hydantoin and is Certified Cruelty-Free by PETA to ensure your hair receives the best possible care without compromising on quality. To achieve the best results, start with Botanique Nourish & Replenish Shampoo and Conditioner and follow with TRESemmé Protecting Heat Styling Spray for additional heat up to 230°C so you can heat style with confidence. Lock in your style and moisture with our Extra Hold Hairspray, providing all-day hold and frizz control. For over 70 years, TRESemmé has been committed to democratizing salon trends, making salon-quality products accessible to everyone, every day. You can count on TRESemmé for trend-inspired, professional-grade hair care products designed to maximize ooh la la in the everyday. So as you navigate your styling journey, we’ll be here to help you style your hair (and life) your way. *with system PROFESSIONAL QUALITY: Infused with coconut milk & aloe vera, our Botanique Nourish & Replenish Shampoo helps soften and moisturize for lasting smoothness FREE FROM: This Shampoo is formulated with 0% parabens, mineral oil, and DMDM hydantoin and is Certified Cruelty-Free by PETA HEAT PROTECTION: Get heat protection that starts in the shower with Botanique Nourish & Replenish Shampoo and Conditioner NEW LOOK, SAME PROFESSIONAL QUALITY: For a limited time, you may receive products with our new or previous packaging design REGIMEN USE: After washing with Botanique Nourish & Replenish Shampoo and Conditioner, follow with Protecting Heat Styling Spray for additional heat protection, and finish with Extra Hold Hairspray STYLE YOUR WAY: You can count on TRESemmé for trend-inspired, professional-grade products designed to maximize ooh la la in the everyday. We’ll be here to help you style your hair (and life) your way

Tresemme Botanique Nourish & Replenish Shampoo + Coconut Extract - 828.0 ML

Dove Men+Care Active+Fresh 3-in-1 Shampoo, Conditioner + Deodorizer is designed specifically for men who want hair that stays fresh throughout their day. Formulated with citrus, this 3-in-1 shampoo, conditioner and deodorizer deeply cleans without drying out your hair and scalp. At the same time, our PROTEIN POWER technology—featuring citric strength builders plus a protective protein shield—goes to work where it matters most. Since 90% of hair is made of proteins, everyday actions like wearing a hat or towel drying can weaken the structure and cause breakage. This fortifying system helps reconnect broken protein bonds deep inside the fiber and helps shield hair’s protein from daily wear and tear. This 3-in-1 shampoo, conditioner + deodorizer works with all hair types to cleanse and condition simultaneously, leaving men’s hair stronger and more resilient against breakage with long lasting freshness. Dove Men+Care is proudly recognized worldwide by PETA for its unwavering commitment to never test on animals. This 3-in-1 shampoo, conditioner and deodorizer—like every Dove Men+Care product—meets the highest cruelty-free standards. Great hair care doesn’t stop in the shower! Complete your hair care regimen and get the perfect look with the Dove Men + Care Molding Paste. For a natural look, try Polishing Pomade for a sleek and polished finish. For all day hold, try Dove Men+Care Taming Gel. Use it with the entire line of Dove Men+Care products for the perfect grooming regimen! THREE IN ONE: Dove Men+Care 3-in-1 shampoo, conditioner and deodorizer cleanses, conditions and deodorizes in one step, saving time while delivering powerful care for stronger, healthier looking hair. WITH CITRUS: This fortifying 3-in-1 shampoo, conditioner + deodorizer with PROTEIN POWER technology + citrus helps reconnect broken protein bonds and shield hair protein from damage to reduce breakage and thinning. REFRESHING SOLUTION: This men's 3-in-1 shampoo, conditioner + deodorizer formulated with citrus, deeply cleans hair and deodorizes for long lasting freshness. PROTEIN SHIELD: Combines citric strength builders with a protective protein shield to maintain up to 90% of hair’s natural protein, helping preserve structure, endurance, and style. REFRESHING SHAMPOO FOR MEN: Cleans deeply without drying hair, refreshes, and leaves hair soft, manageable, and refreshed—perfect for daily use in active men’s routines. PETA APPROVED CRUELTY FREE BRAND: Dove is globally recognized by PETA for its commitment to not test on animals, so this 3-in-1 shampoo, conditioner and deodorizer meets the highest cruelty free standards.